Designing Euka — The Creator App for TikTok Affiliates
Designing Euka — The Creator App for TikTok Affiliates
UX/UI Designer
Euka AI is the first end-to-end AI platform built for the TikTok Shop ecosystem. It helps brands discover, connect with, and manage creator partnerships at scale — turning authentic content into measurable sales growth. With 3.5M+ creators in its marketplace and 2,000+ brand partners, Euka automates the full affiliate lifecycle from discovery to payment.
Challenge
Creator marketing on TikTok Shop was completely fragmented. Brand managers spent hours searching for creators manually with no way to filter by GMV or performance history. Outreach was limited to a handful of DMs per day, making it impossible to scale.There was no visibility into which creators or videos were actually driving sales, and relationship management lived in scattered spreadsheets with zero campaign history.The core challenge: compress a complex, multi-step creator marketing workflow into a fast, intuitive mobile experience — without losing the power and flexibility brands needed to operate at scale.
Creator marketing on TikTok Shop was completely fragmented. Brand managers spent hours searching for creators manually with no way to filter by GMV or performance history. Outreach was limited to a handful of DMs per day, making it impossible to scale.There was no visibility into which creators or videos were actually driving sales, and relationship management lived in scattered spreadsheets with zero campaign history.The core challenge: compress a complex, multi-step creator marketing workflow into a fast, intuitive mobile experience — without losing the power and flexibility brands needed to operate at scale.
Approach
AI Creator Discovery
Redesigned the creator search experience around intelligence, not browsing. Users can filter across 3.5M+ creators by GMV, category, content style, and engagement rate — with results ranked by AI fit score, not follower count.- Visual, audio, and bio-based search- Filter by GMV, category, and performance metrics- AI-ranked results by conversion fit score- Saved searches and creator lists
Redesigned the creator search experience around intelligence, not browsing. Users can filter across 3.5M+ creators by GMV, category, content style, and engagement rate — with results ranked by AI fit score, not follower count.- Visual, audio, and bio-based search- Filter by GMV, category, and performance metrics- AI-ranked results by conversion fit score- Saved searches and creator lists
Outreach Automation
Built an automated outreach system enabling brands to send up to 1,000 DMs and 2,500 Target Collab invites per day. Users configure templates with AI assistance, preview exactly what gets sent, and track delivery and response rates in real time — full control without manual work.- Template builder with AI-generated suggestions- Preview-before-send for transparency and trust- Real-time delivery and response tracking- Re-engagement sequences for non-responders
Built an automated outreach system enabling brands to send up to 1,000 DMs and 2,500 Target Collab invites per day. Users configure templates with AI assistance, preview exactly what gets sent, and track delivery and response rates in real time — full control without manual work.- Template builder with AI-generated suggestions- Preview-before-send for transparency and trust- Real-time delivery and response tracking- Re-engagement sequences for non-responders
Creator CRM & Relationship Management
Designed a full relationship layer where every creator has a profile showing their campaign history, video performance, payment status, and relationship stage. Brand managers can nurture, re-engage, and grow a loyal affiliate network from one place — no more spreadsheets.- Relationship stage pipeline view- Full campaign and payment history per creator- Performance tracking tied to real GMV data- Bulk actions and team collaboration tools
Designed a full relationship layer where every creator has a profile showing their campaign history, video performance, payment status, and relationship stage. Brand managers can nurture, re-engage, and grow a loyal affiliate network from one place — no more spreadsheets.- Relationship stage pipeline view- Full campaign and payment history per creator- Performance tracking tied to real GMV data- Bulk actions and team collaboration tools
Analytics & Social Intelligence
Built a dashboard that surfaces what's actually driving GMV — broken down by creator, video, and campaign. Trending hook discovery, top-performing content surfacing, and TikTok mention monitoring give brands the intelligence to scale what works and cut what doesn't.- GMV tracking by creator and video- Trending hook and content discovery- TikTok mention monitoring and NPS reporting- AI-generated content briefs based on top performers
Built a dashboard that surfaces what's actually driving GMV — broken down by creator, video, and campaign. Trending hook discovery, top-performing content surfacing, and TikTok mention monitoring give brands the intelligence to scale what works and cut what doesn't.- GMV tracking by creator and video- Trending hook and content discovery- TikTok mention monitoring and NPS reporting- AI-generated content briefs based on top performers
Outcome / Impact
The design helped Euka become the #1 AI-powered affiliate marketing platform for TikTok Shop, enabling over 1,000 brands to increase TikTok Shop sales by an average of 36%.Brand managers save 5+ hours per week by replacing fragmented manual workflows with a unified, automated mobile experience. The creator marketplace has facilitated campaigns with 2,000+ brands and partnerships with over 200,000 verified TikTok Shop creators.The platform was built for speed — every core action designed to require the minimum number of taps, making complex affiliate operations feel as natural as scrolling a social feed.
The design helped Euka become the #1 AI-powered affiliate marketing platform for TikTok Shop, enabling over 1,000 brands to increase TikTok Shop sales by an average of 36%.Brand managers save 5+ hours per week by replacing fragmented manual workflows with a unified, automated mobile experience. The creator marketplace has facilitated campaigns with 2,000+ brands and partnerships with over 200,000 verified TikTok Shop creators.The platform was built for speed — every core action designed to require the minimum number of taps, making complex affiliate operations feel as natural as scrolling a social feed.
Looking for a Product Designer Who Thinks in Systems?
Send me an email at tahalbrassel@gmail.com
© 2026 — Built by a product designer who thinks in systems , not prompts.
Resume
Looking for a Product Designer Who Thinks in Systems?
Send me an email at tahalbrassel@gmail.com
© 2026 — Built by a product designer who thinks in systems , not prompts.
Resume
Looking for a Product Designer Who Thinks in Systems?
Send me an email at tahalbrassel@gmail.com
© 2026 — Built by a product designer who thinks in systems , not prompts.
Resume